About Us

“Some of the greatest minds on earth live in the sea”
Anthony Williams

We are a Black-owned global search & diversity advisory consultancy that focuses on helping clients grow their business by placing ethnically diverse talent into board and executive roles alongside succession planning.

At Zyna, we want to make a difference and create executive leadership teams of some of the largest companies more representative. Having a diverse organisation is key to driving competitive advantage in the market.

Of those we have placed into executive roles…


were Black

*Post murder George Floyd June 2020


were from an ethnic minority background


were women


identified as LGBTQ+

Our story

Marcus Whyte has over 25 years plus of experience working across the recruitment and professional services sector with a proven track record of placing talent into senior executive roles and working with organisations to diversify their talent pipelines.

He founded Zyna in 2012 as an executive search and advisory consultancy. Growing up as the only Black child in the Shetland Islands in the 1980s and his experience in the corporate world led him to have a strong personal interest in diversity and inclusion in the workplace, which set the foundations for his business.

In 2018, following the death of his mother, Marcus decided to take his business into a new direction focusing on placing black talent into executive roles and succession planning. At the time, there were no Black chairs or chief executives (Sunday Times 2018) and he wanted to be part of the journey to make FTSE UK companies more diverse and representative at a senior level.

This year, Zyna has delivered its first milestone placing one of the most high profile Black FTSE executives at Barclays UK from BT.

Our mission

Our goal is simple – 30 by 2030. We want to place 30 Black leaders into FTSE 250 C-Suite and/ or board roles by 2030. Some might say this is ambitious, but we are hopeful and driven to make a difference.

Recent studies have shown there are no Black chairs, CEOs  in the UK’s FTSE 100 companies (HR Review, 2021). And the latest Parker Review showed little progress has been made in the last five years on FTSE companies having people from ethnic backgrounds on UK boards.

We want to change the diversity landscape at the executive level. But we know change doesn’t happen overnight, which is why we are:

Our values


We are unafraid to challenge the status quo in our talent search and placement and our exceptional results demonstrate the strength of this approach.


Change will take a time and will not be happen overnight. D&I is more than a Hashtag. We are determined to deliver for both your business and the needs of the talent we place and beyond.


We stay true to who we are and what we stand for, which makes us easy to work with throughout the talent selection and placement process.


We don’t tell you what you want to hear, we offer realistic solutions based on our knowledge and insight of placing diverse talents.

Our approach

Zyna’s consultative approach leverages the breadth and depth of our team’s experience. We work closely with our clients, listening to their needs and taking the time to understand the organisational requirements.

We search globally for candidates, taking a creative approach to engage with the best Black or ethnically diverse executive talent and provide a balanced shortlist, where no-one is disadvantaged.

We do not fear innovation. We work with clients to create a holistic management pipeline by engaging and investing in future diverse talent.

Our people

Marcus Whyte
Marcus Whyte
Founder & CEO
Marcus founded Zyna Search in 2012. Before moving into executive search Marcus was a management consultant with Arthur Andersen/ Deloitte consulting for 8 yrs. Marcus is qualified yoga teacher, former semi professional rugby player and holds a BSc in Banking and Finance from Loughborough University.
Mercedes Vancootan | Zyna Search
Mercedes Vancootan
Executive Assistant
Prior to joining Zyna, Mercedes worked as a facilities manager for the prestigious advertising agency McCann London where she worked for 12 years. She is currently the Executive Assistant to Marcus Whyte Mercedes is also executive assistant to the EA of the CEO of the Aleto Foundation – a charity that has been around for 10+ years helping young, disadvantaged socio-economic people to become the next leaders of tomorrow.
Beatrice Mtando | Zyna Search
Matondo Loubania
Matondo assists in the production of research reports for senior executive and non-executive appointments in both listed and private companies. She holds an undergraduate degree in Business Management with Marketing and a Masters in Marketing both from Université Sorbonne Nouvelle, in France.
Cheryl Ababon
Cheryl Amor
Database Specialist
Cheryl joined ZYNA in November 2021 as the team’s dedicated database specialist. Prior to joining the team, Cherly was head of data quality control at a digital marketing agency. She has gained numerous years of experience across advertising and marketing working in various data management and administrative roles. Before joining the corporate world, she worked in PR for five years in similar data administration related positions.